Australasia's Premier Real Estate Sales Coach

At Sales Development Group we provide complete solutions for real estate coaching requirements.

Our Services Contact Us

Coaching and Training

We specialise in providing both ‘on site’ and ‘Web based’ training programs.

Conference Speaking

We provide fast paced, information packed and highly entertaining presentations that leave audiences wanting more.

Continuing Education

We can provide all your Continuing Education Training (NZ).

We focus on practical strategies to increase sales performance and provide a do as we’ve done rather than just a do as we say approach to sales coaching.

We believe that every training session, workshop or conference address should provide participants with effective and easy to implement strategies to achieve their goals plus the scripts and dialogues to help them get there.

We have been there, done that and can impart our knowledge to help agents in the field to have the right mindset and the skills needed to succeed. The benefits of motivational sessions are often short lived whereas our training programs are packed with substance and offer lasting benefits needed for long term success.

Investing in Staff training and performance will give you the best return on investment in your business.

Let us help you evaluate your training needs and then provide comprehensive solutions.

About Us

John Abbott

John has worked in the real estate industry for over 40 years in both Australia and New Zealand. He has personally been involved in the sale of over AU $3.5 billion worth of property. At the age of 19 he was an award winning Sales Consultant, in his early 20’s he was a Branch Manager and by his late 20’s he owned his own boutique agency in the highly competitive inner eastern suburbs of Melbourne, Australia.

From 1997 to 2004 John was the National Sales Manager, National Auctioneer and National Trainer with Bayleys Realty Group in New Zealand. As an Auctioneer he has personally conducted in excess of 18,000 Auctions.

In 2004 John formed Sales Development Group Ltd, to provide training services to the real estate industry throughout Australasia and South East Asia. He mixes a wonderful sense of humour with practical no-nonsense advice.

John has continually worked at the coal face of real estate, having trained over 20,000 salespeople in all facets of the real estate profession.

He is engaged by the Real Estate Institute of New Zealand to run numerous training programs including Auctioneer Training, is the Chief Judge of the REINZ New Zealand Auctioneering Championships and Chair of the REINZ Auction Special Interest Group. John has worked with most of Australia and New Zealands major real estate companies and networks.

Heading an investment Sales Team with Professionals Real Estate Group, John is a recipient of a $1.0 billion personal Sales Award.


Here is just a small sample of the hundreds of testimonials, thank you letters and emails that we receive every year.

"Thank you John for your training sessions run this year with our brokerage teams. Your approach has provided a humorous reminder to our people of the "basics" of real estate, whilst at the same time providing them with a number of invaluable tools to improve effectiveness. I would recommend your real estate courses to any Sales or Training Manager who is looking for a presenter and training material that is relevant to the New Zealand brokerage environment."

Bruce Gallie, General Manager - Colliers International

"John comes with a deep knowledge of the Real Estate Industry and this knowledge he imparts with a comfortable ease. He has a very comfortable training style that is easy to interpret, yet leaves you with plenty to think about and act upon. My staff have benefited immensely from John's sessions and his deep knowledge of the Real Estate Industry makes him the ideal trainer."

Ken Watson, Director - Watson Integrity

"Of all the training seminars that Property Press has facilitated, the John Abbott seminars have prompted the most spontaneous favourable feedback."

Pat Houlihan, General Manager - Property Press

"John’s auction training with our small specialist team has directly increased our sales turnover, particularly with auction sales. Before engaging John’s services we were conducting only a small amount of auctions each year with mixed results. With John’s help we have auctioned more than 50 properties over the past six months with a stunning 90% success rate on the day!"

Shona Duncan, Principal - Duncan Realty

"Anybody who listens to John will truly benefit from his style and methods of getting the message across. He has a wonderful sense of humour and a knack of making training, which can sometimes seem mundane, a fun and pleasurable experience."

David Rainbow, Bayleys NZ - No.1 Agent

"I find John's manner infectious and appealing. He has inspired me to realize my full potential in Real Estate and to dare to be different. His unwavering attitude of 'being your Vendors representative' will be my cornerstone. I will never be able to hear the words...'KA..CHING...NEXT!' without thinking about John!"

Barbara Redway - Agent